If you bank, shop or take care of other business on your computer or smartphone, you’ve probably asked yourself—even as you did it—whether you’re sharing too much online.
Again and again, surveys tell us that U.S. consumers worry about security—and value their privacy. Still, they continue to freely give up personal and private information for more convenient services. Researchers have highlighted the disparity between what consumers say and what they do in some recently conducted experiments.
One famous example of this phenomenon came from a study conducted in New York, where consumers overwhelmingly gave up sensitive personal information, including the last four digits of their Social Security numbers in exchange for a cookie.